Site Review - Drexel Hill, Pa. BLOG
Posted on April 4, 2008
Filed Under Case Study, Web Site Design, Web Sites, Wordpress |
This is a website review of the Drexel Hill, Pa. Blog. I will be looking at the search engine optimization of the website. The Drexel Hill, Pa Blog is one of the many local websites that Rental Websites owns and runs. All their websites are considered local because they are geared toward locations. In this case the location is Drexel Hill, Pa.
Let me be right upfront - I own Rental Websites. Even though I own the site, I will be as objective as I possibly can be. I have my reputation to consider.
Overall Search Engine Optimization of Drexel Hill, Pa BLOG
The Drexel Hill, Pa. Blog is a wordpress blog. As a blog, this site has many advantages over a static website. I wrote an article about the advantages of blogging on the Drexel Hill, Pa. Blog. To review, here are some of the advantages of using a blog:
- Interaction - A WordPress Blog is all about interaction. Opinions can fly back and forth between author and reader.
- Up-To-Date Front Page - The Front Page is a common gathering place to find all information. To see what is being published just link to the front page.
- Search Engine Friendly - The WordPress software was built for the search engines. It is automatically search engine friendly. Search Engines love fresh new content, and the interactivity of a blog is something they gobble up.
LIKES
Local - The entire site is focused towards one location. Anyone attached to this local website will be known for that location. The pages are strong with the keywords Drexel Hill, Pa.
Posting - Posting of content is easy and quick. If you can type you can add copy. Posts usually get indexed within minutes. Try that with your static website. I will put forth a warning. WordPress can be very difficult if you try to be tricky. Photos are sometimes a challenge, but basic link techniques are pretty simple.
Search Engine Optimized Pages - The pages are loved by the search engines.
Categories and Tagging - Categories are all geared toward the resident, or the business. The business is not mentioned in the categories. This is good. The industry the business is in is mentioned as a category. The business name gets put with the tags. As long as a business puts their name in the tag section of the post, all their posts will be in one place.
Hierarchy set-up - The Drexel Hill, Pa Blog will be linked to from the Pennsylvania blog, and the national blog. It will also be linked to from the Delaware County and Philadelphia Blog when they are completed. That’s a whole lot of power being traded.
Can be used as a web site, or to help market an existing web site - Sometimes you don’t need a large web site. The way the site is set-up a business could use its’ First post as it’s home page. An existing web site could use this web site for marketing and adding fresh content to their customers. All they would have to do is link to their tag, or link to their articles.
Price is right - Compared to having a website design, being part of this website is extremely attractive. It is even the right price for marketing your web site. Under $500 per year for most sites.
Dislikes
Long Address of site - WOW! all local sites use the ismylocationonline.com domain. The address for this site is drexelhill.pa.ismylocationonline.com/blog/. Thats quite a mouthful.
Age of site - The site is only 2-3 months old. In a year, this will be a non-issue, but for right now, the search engines are holding back authority.
Competition for being on front page - if there are 30 businesses and each posts 1 post a week, that means about 5 posts a day. That front page may change so much, that the audience misses the content.
Limited Locations - Right now there are only a few locations, less than 20. More is coming, and quick. But, for now, the locations list is limited.
Overall
I tried to be as objective as possible. If you disagree, please let me know. I’d be glad to change this copy to make it more accurate, I’m looking for accuracy here, not promotion. Thank you for your time.
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