Search Engine Optimization

Posted on April 29, 2008
Filed Under Web Page Design, Web Pages, Web Site Design, Web Sites, search engine optimization |

After you read this Popular Mechanics article, you’re going to know why you should consider a search engine optimization consultant, and what makes good web site design so important.

Search Quality is the goal

The Vice-President in charge of search quality at Google is Udi Manber. Veryrarely does he say anything at all about search engine results, or how to achieve the top listing in the search engines. Well, he did sit down for an interview the other day. You can read the article about the interview and immediately understand how hard it is to keep up with the search engine algorithm. The algorithm determines the top listings on the search engine results page.

What I learned about the Google Search Engine

I learned two very important things from reading the article:

1 - Google changed its’ search engine algorithm over 400 times last year. Ok, so if they work a normal 200 day year, that means they change their algorithm an average of two times a day. Now do you understand why most small business owners who have a web site don’t have a chance without an SEO consultant?

2 - Google can’t manually go in and make certain web pages show up better on the search results page for certain keywords. They can change their algorithm, which changes for all searches, but they can’t take one instance of a keyword search, and place or remove any one web page. They can’t say hey, let’s change the results for web site design, lamach web site design is showing up at 2, they should be at number 1.

Summary of the Google Search Engine Algorithm

This just confirms what I’ve been trying to say for a while now. The search engine results and the techniques used to get those results, by way of search engine optimization is constantly changing. Not only constantly changing, but changing at a fast pace, usually a couple times a day. Do yourself a favor, get a search engine optimization consultant to look at your web site. It will save you from wasting all kinds of valuable resources.